What is a Targeting Persona ? Everything you should know

I am pretty sure that everybody has heard or know about the existence of "buyer persona". So many papers, blogs have been written about them and companies such as Content Square, HubSpot have developped unique solutions to help businesses and organizations better understand and define their "buyer personae".

A "buyer persona" is a semi-fictional representation of your ideal customer based on your existing customers. Its description includes parameters such as customer demographics, behavior patterns, motivations, and goals. It helps determine help you determine product development, customer support, and provides great alignment across the organization. Unfortunately, it remains a pure description and cannot be used as such in digital campaigns or any type of digital engagement.

On the contrary, for us, a "Marketing Persona" is a semi-fictional representation of your target customers, according to the STP marketing model. The STP marketing model stands for Segmentation, Targeting, and Positioning. It is a strategic approach commonly used in marketing to effectively reach and engage a target audience.

The "Marketing Persona" description includes only real parameters such as customer demographics, behavior patterns, motivations, and goals which are directly extrated from the digital advertising or market research platforms that you are planning to use in order to attract new potential customers. This is what makes them Activalble.

Therefore the most important characteristic of a "Targeting Persona" is that it can be activated on different advertising platforms at will and according to events related your business execution. For example a "Targeting Persona" can have a fictional image for Meta, Google, Bing or Linkedin.

Targeting Personae open up a new world of crated first party data easily understandable by all departments of the company. It makes reporting easier, faster, more strategic and more productive for all.